Restaurant digital marketing for owners—one location or many
Touchstone helps restaurant owners get more of the right guests: show up on Google, earn strong reviews, run simple ads, and know what’s working. Built for busy owners who need a clear system—not random social posts. One restaurant or many.
In one sentence: We help restaurants get found, get chosen, and get repeat visits—with ads you can measure, Google visibility, reviews, and clear tracking.
What’s included (specifically)
- Google Business Profile (per location) — categories, services, attributes, photos, posts, hours accuracy, messaging, Q&A
- Local SEO — NAP consistency, location page structure, on-page basics for city + cuisine + service intent
- Google Ads — search campaigns for high-intent queries (near me, catering, reservations), location assets, negative keywords, call/direction conversion focus
- Meta / Instagram ads — LTO and promo campaigns, geo radius targeting, retargeting site visitors, creative testing frameworks
- Reviews & reputation — request workflows, response templates, issue escalation when a review signals an ops/HR problem
- Social content system — monthly calendar, reusable templates for dayparts, seasonal menus, hiring posts, multi-location cadence
- Tracking & reporting — GA4 fundamentals, UTMs, conversion events, monthly dashboard (leads and cost efficiency—not vanity metrics alone)
- Email / SMS lifecycles (higher tiers) — win-back, catering sequences, offer drops (platform fees separate)
Packages
- Local Launch — $750/month — foundation for 1–2 locations (GBP, local SEO basics, reviews playbook, light social, tracking)
- Growth Engine — $1,800/month — adds Google + Meta ads management, up to 5 locations, bi-weekly optimization, monthly strategy call
- Brand Dominator — $3,500/month — multi-location ad structure, catering tracks, hiring+guest campaigns, landing pages as needed, email/SMS builds, priority support
Media spend is separate and paid directly to Google/Meta. Typical starting media ranges: ~$500–$1,500/mo (Launch), ~$1,500–$5,000/mo (Growth), scaled by market count (Dominator).
Why owners often use marketing and HR together
More guests without enough staff creates chaos. A great team with empty seats wastes talent. Touchstone does HR and marketing as equal core services, so hiring and guest demand can move together.
Get started
Book a free consult or start from the marketing packages on the homepage.
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